Heads & Heads 2017 Review

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Price: Heads&Heads have an unlimited free trial that gives you access to all the tools and software you need to make an easy £45.

Monthly subscription: £20 / month (30 day money back guarantee). This gives you access to all the matched betting tools, full forum access, LiveChat customer service, 55+ Sports Betting Welcome Offers (Every offer comes with a video), 50+ Casino Welcome Offers, 40+ Bingo Welcome Offers and 10+ Reload Offers added every day. All of which makes it possible to earn up to £1,500 per month.

Annual Subscription: £150 per year

Special Ongoing Offer! We’ve teamed up with Heads&Heads to offer you a full 1 month’s premium membership for just £1 when you sign up using the code MONEYSHED1

Heads&Heads are new to the matched betting scene but have already built a small but loyal member base, who came for the wide range of offers and stayed for the customer support, which we’ll explain in more detail later. It will be a while before they can challenge any of the industry giants but nonetheless have huge potential.

Who are Heads&Heads?

This was all built and headed by one individual, James Hardy. He has been matched betting for nearly 7 years.

James, keeps roughly 150+ offers constantly up to date, adds 10+ reloads every day, does an impeccable job at customer service and does the daily running of the business all on his own. Frankly we think he doesn’t sleep!

Heads&Heads launched early October 2016 and has retained an impressive percentage of premium members. Creating, as we mentioned at the start, a small but loyal community.

Another huge strength of Heads&Heads is their independence. They are not part of a parent company or funded by an outside entity. Something that is probably unique in this increasingly busy industry. This has led to a very relaxed atmosphere, in which if a recommendation is given by James, you know it comes without any strings being pulled by someone else in the background.

All of this combines to provide a relaxed atmosphere that is perfect for beginners and has enough long-term value to keep more experienced members interested. Heads&Heads knows who they are, they know they’re not the biggest and James will admit as much if you ask him. All he is interested in though, is creating a great service that does not overwhelm beginners.

Joining Heads&Heads

As you may have realised, Heads&Heads are not the cheapest, coming in at £20 a month. Although we’d argue that a couple of quid a month will hardly register with you as important if you use their service to its full extent.

Their free trial offers good value and comes with comprehensive written and video guides. As always, LiveChat allows new members to have instant contact with James at any time during their trial to resolve any queries.

Upgrading to Premium, using our special code, will give you your first month for just £1, and if you follow one of James’ starter guides, this first month will pocket you an easy £200 as a minimum. After that the value just grows and grows. With welcome offers from Sports betting, Casino and Bingo outlets, you will not be lacking things to do or profit to make. In fact, for the first 6 months on Heads&Heads, the only limiting factor on your profit is yourself and how many offers you can get through.

Oddsmatching Software

Oddsmatching software is similar to that of Oddsmonkey in terms of the basic service it provides. You’ll have all the information you need to easily filter and select the most profitable bet. With fast refresh rates and easy to use user interface, this software is up there with the best of them.

Additionally, you will have access to a huge rage of sports; Football, Horse Racing, Tennis, Cricket, Ice Hockey, Basket Ball, Rugby League, Rugby Union and American Football. All the bases really are covered here.

Heads&Heads would also like you to know that they are planning some major improvements to the functionality and usability of their Oddsmatching Software in the coming months. We will of course update this review when those changes appear.

User Dashboard

Heads&Heads also give users something which is often lost in those early days of learning matched betting. A sense of clarity as to what exactly is going on. How much am I making? What bets have I placed? What are the latest offers? Who should I be placing a mug bet with?

These are all questions that a new matched bettor will encounter sooner rather than later and all are answered by the Heads&Heads Dashboard. This tracks your total profit, your preferred bookie, your average profit per bet, and the total number of offers you’ve completed.

Heads&Heads 2017 - User Dashboard

Heads&Heads – User Dashboard

Tracking Table 

This is the data hub for each personal user. Every bet you calculate is stored here for future reference. It is also flexible as well, it allows you to edit a bet once it is in there. Many have tried to completely automate this service and whilst there are certainly advantages to that method, it often leads to a loss of flexibility when it comes to accurately displaying your total profit, for example.

Heads&Heads 2017 - Tracking Table

Heads&Heads – Tracking Table

The Tracking Table also comes with a filter option so you can easily narrow down the bet or series of bets you are looking for.

Heads&Heads 2017 - Tracking Table

Heads&Heads – Tracking Table

Add Bet Form + Calculator

Here Heads&Heads have done something rather different from their competition. Rather than have the calculator as a separate entity, they’ve made it a crucial part of the tracking table and thus the feed of data going into a user’s Dashboard.

The add bet form is also where members calculate their bets. This data is added to the tracking table, which then feeds the Dashboard. It is a system that whilst still in its infancy holds a lot of potential when it comes to feeding members the information they need to effectively matched bet.

Heads&Heads 2017 - Calculator

Heads&Heads 2017 – Calculator

Heads&Heads have made clear that there is a lot more to come from the user dashboard in the future, both in terms of data output and features.

Weekend Reload Emails 

Every Friday, Heads&Heads will send out an email to all their premium and trial members an email crammed full of information.

The main purpose of this email is to showcase the Top 10 best reload offers for that weekend to existing Premium members. However, it also serves to update the community on key issues, updated offers, new offers, member success, new updates….and the list goes on.

It is a great addition that helps existing Premium members know what to look out for during the weekend when it comes to Reload offers and keeps the wider community informed.

Heads&Heads 2017 - Offers Email

Heads&Heads – Offers Email

Customer Support / Forum

It is clear that James takes tremendous pride in looking after each of his members on a personal level, should they need assistance. We see that both in the LiveChat facility which gives you a direct link to the owner of the business…..truly a rarity these days. And also, the speed with which he replies. A few have tested his resolve on this front by emailing at 11pm, even midnight (find examples), only to be surprised when they receive an immediate response. So, Heads&Heads truly look after you, although whether they can maintain this as they grow remains to be seen.

It is also worth giving the forum a mention as well. This is a tight knit community who are, clearly, getting to know each other quite well (future forum admins we think) but who also warmly greet and answer any questions from newcomers. James appears very relaxed when it comes to the control of the forums. Discussing other matched betting services, for example, is not met with a ban or restriction. All in all, there is a very fair and warm feel to this small forum community.

Heads&Heads 2017 - Community Forum

Heads&Heads – Community Forum

Lastly, we wanted to mention the rewards James is willing to give out to those who help promote Heads&Heads. Their recruit a friend programme may not be the most technical but it more than makes up for that in generosity. At the top of every member dashboard, there is a set of 4 codes. These, when used on the payment page by a new member will give that new member a discount on their first month and count towards the reward scheme. Should a member have all 4 codes successfully used, they will be granted a free month’s subscription. This “member only” affiliate scheme is well liked and used by existing members, and is a nice way to reward loyalty and help grow Heads&Heads.

Heads&Heads 2017 - Affiliate Scheme

Heads&Heads 2017 Refer a Member scheme


When it comes to helping beginners, Heads&Heads is up there with the best of them and in some respects ahead (a video for every sports welcome offer, for example). What James has achieved with zero outside funding or third-party support is remarkable. Yes, they may not be anywhere near the size of the big boys, but they’re growing every day and with their plans for improvement we can see them really challenging the status quo amongst existing services.

Click here for the Heads&Heads free trial


Use special code: TMS123 to get your first months premium membership for just £1!